THE ADVERTISING IMPACT OF iOS 14 UPDATE

You may have read about the Apple iOS 14 and above updates that provide iPhone users with the option to block most tracking and analytics from third-party apps. Apple has reportedly taken the stance that digital privacy should be considered a user right and as a result has announced a host of privacy updates across Apple’s entire product lineup.

In this post, we will cover some of the main issues advertisers will need to know about the iOS 14 and above updates and the anticipated ramifications across the industry.