by Diane Bay | Jun 1, 2026 | Advertising, Media Planning, Trends
2026 is positioned to be a historically big year for sports and sports marketing, with the Winter Olympics in Cortina this past February, the record-breaking Super Bowl LX, the upcoming FIFA World Cup, as well as the increasing growth in popularity of women’s sports...
by Diane Bay | Apr 14, 2026 | Television, Advertising
What every advertiser needs to know to stay ahead of the 2026 political ad season. The 2026 election cycle is shaping up to be one of the most significant media buying environments in recent history. For advertisers who plan ahead, that creates real opportunity....
by Diane Bay | Jan 22, 2026 | Television, Advertising
In recent years, the landscape of TV viewing has undergone a significant transformation. In 2025, streaming edged out linear TV (broadcast + cable) by a small margin. According to the latest data, linear TV accounts for 43.7% of monthly viewing, while streaming has...
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