by Diane Bay | Sep 21, 2026 | Advertising, Media Planning, Metrics
As current media trends move from Attention-focused to Intention-focused, it’s important to understand key media metrics and what they’re telling us about the success of our campaigns. Media measurement can feel complicated because every channel comes with its own...
by Diane Bay | Jun 1, 2026 | Advertising, Media Planning, Trends
2026 is positioned to be a historically big year for sports and sports marketing, with the Winter Olympics in Cortina this past February, the record-breaking Super Bowl LX, the upcoming FIFA World Cup, as well as the increasing growth in popularity of women’s sports...
by Ark Marketing Team | May 8, 2026 | Media Planning, Advertising
Most digital media buying failures come down to a few avoidable mistakes: poor audience targeting, inefficient budget allocation, and a lack of consistent optimization. By focusing on clear audience insights, aligning spend with performance data, and continuously...
by Ark Marketing Team | May 6, 2026 | Media Planning, Advertising, Digital Marketing
There is no universal “perfect” number, but your digital media buying budget should always be grounded in revenue, profit margins, and clear ROI expectations. For most brands, paid media budgets typically range from 5% to 15% of total revenue, with...
by Ark Marketing Team | Apr 26, 2026 | Advertising, Media Planning
Media planning is done to determine where, when, and how often marketing messages are delivered. It can help with long-term growth by building consistent brand visibility across the right channels, improving performance through data-driven optimization, and aligning...
by Ark Marketing Team | Apr 24, 2026 | Advertising, Digital Marketing
San Diego businesses in 2026 need a digital advertising agency to stay competitive in a crowded, fast-moving market where customer attention shifts daily. Agencies bring the strategy, tools, and local insight required to turn ad spend into measurable growth instead of...
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