by Diane Bay | Apr 14, 2026 | Television, Advertising
What every advertiser needs to know to stay ahead of the 2026 political ad season. The 2026 election cycle is shaping up to be one of the most significant media buying environments in recent history. For advertisers who plan ahead, that creates real opportunity....
by Diane Bay | Jan 22, 2026 | Television, Advertising
In recent years, the landscape of TV viewing has undergone a significant transformation. In 2025, streaming edged out linear TV (broadcast + cable) by a small margin. According to the latest data, linear TV accounts for 43.7% of monthly viewing, while streaming has...
by Jesus Valdovinos | Jul 18, 2022 | Advertising, META
ADVERTISING IN THE METRAVERSE It’s currently projected that within the next decade the metaverse is expected to expand to around 1 billion new global users and generate over $1 trillion in revenue. Broadly speaking, when tech companies refer to “the metaverse”, it...
by Jesus Valdovinos | Apr 14, 2022 | Advertising
You may have read about the Apple iOS 14 and above updates that provide iPhone users with the option to block most tracking and analytics from third-party apps. Apple has reportedly taken the stance that digital privacy should be considered a user right and as a...
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