by Diane Bay | Apr 14, 2026 | Television, Advertising
What every advertiser needs to know to stay ahead of the 2026 political ad season. The 2026 election cycle is shaping up to be one of the most significant media buying environments in recent history. For advertisers who plan ahead, that creates real opportunity....
by Diane Bay | Jan 22, 2026 | Television, Advertising
In recent years, the landscape of TV viewing has undergone a significant transformation. In 2025, streaming edged out linear TV (broadcast + cable) by a small margin. According to the latest data, linear TV accounts for 43.7% of monthly viewing, while streaming has...
by Jesus Valdovinos | Feb 23, 2023 | Television, Influencers
New year, new opportunities! The marketing landscape is constantly growing as consumer preferences evolve and new technology emerges. In 2023, there will be many ways that marketers can reach and connect with their audiences. Due to economic uncertainties within the...
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