ADVERTISING IN THE METRAVERSE
It’s currently projected that within the next decade the metaverse is expected to expand to around 1 billion new global users and generate over $1 trillion in revenue. Broadly speaking, when tech companies refer to “the metaverse”, it includes a combination of virtual reality (VR)—characterized by virtual 3D environments accessed with specialized goggles—as well as augmented reality (AR) that combines aspects of the digital and physical worlds (also accessed with specialized glasses or smartphone apps).
Read our entire post below for an early peak of advertising in the metaverse.