by Audrey Patterson | Jun 1, 2020
GOAL To create and implement the first public-private partnership program of its kind with KPBS for nonprofit public agencies including three “First 5 for Kids” programs providing San Diego’s youngest children with healthy development screenings, dental care,...
by Audrey Patterson | May 27, 2020
GOAL The Temecula Valley Wine Growers Association (TVWA), was searching for a creative way to generate qualified leads, increase ticket sales and effectively promote California Wine Month and two annual tasting events. CAMPAIGN STRATEGY Ark Marketing leveraged the...
by Audrey Patterson | Apr 1, 2020
GOAL Recommend and place media for the launch of an ad campaign targeting molecular biologists in the Boston, MA market that leveraged the national media buy to drive traffic to a specified website while increasing attendance at the world event in Boston. ...
by Audrey Patterson | Mar 1, 2020
GOAL For the United States Census, California is the hardest-to-count state in the nation. Ark Marketing was tasked with working with Count Me 2020 and OC Counts organizations to find persuasive ways to reach San Diego, Orange County and Imperial Valley’s...
by Audrey Patterson | Feb 1, 2020
GOAL “For Healthy Kids” (FHK) was a project born from Kaiser Permanente’s “Thrive” initiative that would specifically focus on the prevention of obesity in children and adolescents by promoting and teaching healthier behaviors. With data at the time showing 1 out of...
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