First Five Commission Case Study

First Five Commission Case Study

GOAL To create and implement the first public-private partnership program of its kind with KPBS for nonprofit public agencies including three “First 5 for Kids” programs providing San Diego’s youngest children with healthy development screenings, dental care,...
TVWA Case Study

TVWA Case Study

GOAL The Temecula Valley Wine Growers Association (TVWA), was searching for a creative way to generate qualified leads, increase ticket sales and effectively promote California Wine Month and two annual tasting events. CAMPAIGN STRATEGY Ark Marketing leveraged the...
Ion Case Study

Ion Case Study

GOAL Recommend and place media for the launch of an ad campaign targeting molecular biologists in the Boston, MA market that leveraged the national media buy to drive traffic to a specified website while increasing attendance at the world event in Boston.  ...
Census 2020 Case Study

Census 2020 Case Study

GOAL For the United States Census, California is the hardest-to-count state in the nation. Ark Marketing was tasked with working with Count Me 2020 and OC Counts organizations to find persuasive ways to reach San Diego, Orange County and Imperial Valley’s...
Kaiser Permanente Case Study

Kaiser Permanente Case Study

GOAL “For Healthy Kids” (FHK) was a project born from Kaiser Permanente’s “Thrive” initiative that would specifically focus on the prevention of obesity in children and adolescents by promoting and teaching healthier behaviors. With data at the time showing 1 out of...