MEDIA PLANNING & BUYING

The power to be seen & heard

The media landscape is changing so rapidly, it’s hard for companies to keep up with emerging technologies and the latest trends. That’s why clients turn to Ark Marketing. Our in-depth knowledge of both time tested and newer technologies means we understand the unique opportunities each offers and how to best leverage them for your benefit. Our overarching goal of every campaign is to speak to your audience where they live, work and play to create engagement and drive action.

Placing media is both a science and an art. With Ark Marketing, you have access to our years of experience, strong relationships in markets across the country and a solid grasp of the nuances of digital platforms and broadcast media channels.

Media Services include:

Discovery

  • Develop scope, goals and objectives
  • Research client’s history in the market and competitor landscape

Create

  • Plan integrated campaigns with multiple touch points
  • Identify Key Performance Indicators
  • Use of Strata, Nielsen, Scarborough and other research software
  • Evaluate media mix to develop customized plan
  • Negotiate rates, create campaign schedules

Execute

  • Buy placement & traffic
  • Oversee creative
  • Evaluate ROI
  • Track, report, refine, optimize & reconcile

Over the past 15 years, Audrey, and her team at ARK Marketing have become a true partner to the Temecula Valley Winegrowers Association, as well as many of our member wineries.  We are a non-profit organization with extremely limited funds and Audrey has always worked to maximize our advertising spends by proposing fresh, out-of-the-box programs that continue to help to meet our revenue goals and increase awareness for our brand.  ARK Marketing’s staff is extremely well organized, responsive and produces excellent results.  They even keep ME on task!  Audrey and her team have earned my loyalty through the years and I recommend them with the highest praise.

Krista Chaich
Executive Director
Temecula Valley Winegrowers Association

Ark Marketing has been an invaluable vendor for our company for almost a decade. Audrey’s wide range of experience in the advertising industry, both print and digital, and great ability to negotiate in our favor has led to effective, long lasting relationships with various consumer media outlets. In addition, her team brings a wealth of knowledge and the ability to manage numerous campaigns and accounts timely and effectively, alleviating any concern of whether or not our advertising portfolio is in the best hands possible.

Chelsey Beckley

Marketing Manager
Ponte Winery & Vineyard Inn

Audrey Patterson has been our broadcast media buyer for 5 years and brings excellence, experience, and professionalism to her craft. She is committed to our success, and always looks out for our best interest with all of her buying decisions. We have been extremely pleased with her thoroughness and accuracy with all billings and auditing of the schedules for TV and radio.  We rely on her expert advice and have complete trust in her recommendations. Her excellent relationships and reputation in the industry open the door to opportunities we would not have access to ourselves. We could not be more pleased with the service we get from Ark Marketing.

Gary Garcia

Advertising & Marketing Manager
Cole Fine Flooring

Audrey Patterson, ARK Marketing has been a strategic partner with the CVB since our inception.  They have been instrumental in the success of our Facebook site with over 30,000 followers, the execution of all our digital online programs working with major brand partners to include creative direction and branding.  ARK understanding our major clients ROI goals, they keep us competitive within our target market.  Excellent customer service, results driven and creative.

Kimberly Adams

President & CEO
Visit Temecula Valley

Audrey Patterson has been an absolute pleasure to work with. She is an intelligent, reliable agent with a vivacious personality that has established an enjoyable work environment. Her efficiency and ability to confidently negotiate has doubled our advertising capacity. We anticipate exponential growth in the future. Audrey is prompt with the planning and execution of business arrangements, for she is always one step ahead. Her work reflects the passion she maintains for her career, as well as the devotion towards the success of her clients. These attributes have rewarded her with a strong reputation within the community. We trust Audrey 100% with our business, and look forward to the longevity of our partnership.

Steve and Lauren Coles

Owners
Coles Fine Flooring

Ark Marketing is exceptional at creating meaningful community partnerships from the grass roots level and executing customized programs across multiple platforms that ensures our marketing strategy and outreach is consistent and successful.

Rodger W. Dougherty, MBA, APR

Director of Public Affairs
Kaiser Permanente

Thank you, thank you, thank you for such thorough research, well thought out recommendations and helpful supporting documents. Your comprehensive plan made it easy to get approval to move forward.

Revekka Balancier

Marketing and Communications Manager
Port of San Diego

Ark Marketing brings a collaborative energy, a deep understanding of marketing and media strategies and the ability to execute campaigns that connect with relevant audiences and produce significant results.

Aki Martin

Director of Client Services and Content Strategy
Traina Design

Ready to raise your voice
and unleash the power of
great media marketing?
Contact us today to get started.

CONNECT

858-270-2028

connect@arkmarketing.com

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