Marketing Insights
Insights that drive strategy
At Ark Marketing, we believe informed decisions lead to powerful results. Our Marketing Insights are where strategy meets action — a space to share ideas, trends, and tactics that shape successful campaigns.
We’re not just keeping up with what’s happening in marketing — we’re analyzing it, applying it, and sharing what works.
You may have read about the Apple iOS 14 and above updates that provide iPhone users with the option to block most tracking and analytics from third-party apps. Apple has reportedly taken the stance...
ADVERTISING IN THE METRAVERSEIt’s currently projected that within the next decade the metaverse is expected to expand to around 1 billion new global users and generate over $1 trillion in revenue....
After almost 25 years, Google’s paid search dominance is beginning to adapt to the disruptive new technology of generative artificial intelligence, such as ChatGPT. We don’t yet know when or how...
New year, new opportunities! The marketing landscape is constantly growing as consumer preferences evolve and new technology emerges. In 2023, there will be many ways that marketers can reach and...
The world of paid search advertising is shifting dramatically, and AI-driven tools like ChatGPT are playing a major role in this transformation. As a company that has spent years analyzing PPC...
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