by Jesus Valdovinos | Jul 28, 2025 | AI, META
Meta has been rolling out new AI tools that promise to make paid social ads faster and easier to produce. One of the biggest features right now is Advantage+ creative enhancements. You upload your image or video, pick your objective, and Meta’s system automatically...
by Jesus Valdovinos | Apr 15, 2025 | AI, Paid Search
The world of paid search advertising is shifting dramatically, and AI-driven tools like ChatGPT are playing a major role in this transformation. As a company that has spent years analyzing PPC trends, we’ve noticed an emerging question among advertisers: Is AI...
by Jesus Valdovinos | May 10, 2023 | AI, Paid Search
After almost 25 years, Google’s paid search dominance is beginning to adapt to the disruptive new technology of generative artificial intelligence, such as ChatGPT. We don’t yet know when or how Google (as well as its smaller competitor Bing) will incorporate...
by Jesus Valdovinos | Feb 23, 2023 | Television, Influencers
New year, new opportunities! The marketing landscape is constantly growing as consumer preferences evolve and new technology emerges. In 2023, there will be many ways that marketers can reach and connect with their audiences. Due to economic uncertainties within the...
by Jesus Valdovinos | Jul 18, 2022 | Advertising, META
ADVERTISING IN THE METRAVERSE It’s currently projected that within the next decade the metaverse is expected to expand to around 1 billion new global users and generate over $1 trillion in revenue. Broadly speaking, when tech companies refer to “the metaverse”, it...
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