Paid Search - Ark Marketing

A New Era in Paid Search: AI Power

by Jesus Valdovinos | Jul 18, 2025 | AI, Paid Search

After almost 25 years, Google’s paid search dominance is beginning to adapt to the disruptive new technology of generative artificial intelligence, such as ChatGPT. We don’t yet know when or how Google (as well as its smaller competitor Bing) will incorporate...

The Impact of AI on Paid Search Campaign Performance: How ChatGPT is Changing Search Query Volume

by Mana Monzavi | Jul 15, 2025 | AI, Paid Search

The world of paid search advertising is shifting dramatically, and AI-driven tools like ChatGPT are playing a major role in this transformation. As a company that has spent years analyzing PPC trends, we’ve noticed an emerging question among advertisers: Is AI...

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A New Era in Paid Search: AI Power

The Impact of AI on Paid Search Campaign Performance: How ChatGPT is Changing Search Query Volume

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