by Diane Bay | Jan 22, 2026 | Television, Advertising
In recent years, the landscape of TV viewing has undergone a significant transformation. In 2025, streaming edged out linear TV (broadcast + cable) by a small margin. According to the latest data, linear TV accounts for 43.7% of monthly viewing, while streaming has...
by Jesus Valdovinos | Jul 18, 2022 | Advertising, META
ADVERTISING IN THE METRAVERSE It’s currently projected that within the next decade the metaverse is expected to expand to around 1 billion new global users and generate over $1 trillion in revenue. Broadly speaking, when tech companies refer to “the metaverse”, it...
by Jesus Valdovinos | Apr 14, 2022 | Advertising
You may have read about the Apple iOS 14 and above updates that provide iPhone users with the option to block most tracking and analytics from third-party apps. Apple has reportedly taken the stance that digital privacy should be considered a user right and as a...
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